Turn every visit into repeat revenue.
A branded digital membership card guests save to Apple
and Google Wallet, giving them a simple, beautiful way  
to access tastings, events, rewards, and club perks.
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Trusted by leading brands and over 100,000 daily wallet users.

The real problem isn't getting visitors.
It's getting them back.
Repeat visitation is declining
Visitation is dropping across most regions. Guests come once, then vanish.
Wine club growth has stalled
Club recruitment has softened, cancellations are rising, and recurring revenue is harder to protect.
Younger buyers aren’t committing
Traditional clubs feel outdated and inflexible.
Marketing reach is weaker than ever
Email and social posts barely get seen anymore.
Follow-up relies on staff bandwidth
Manual outreach doesn't scale and doesn't bring guests back.

The system that
keeps your winery
top of mind.

A beautifully branded digital lolay membrship card that lives in Apple and Google Wallet. It reminds, rewards, and reconnects your guests automatically so they return more often and spend more when they do.
Started
A membership guests actually love.
A digital membership card keeps perks and pickups in your guests pocket, helping them visit more often and spend more. It updates automatically with no extra work for your team.

How wineries grow with Hey Mary.

More repeat visits, automatically.

Your guests forget unless you remind them, and smart, perfectly timed nudges bring them back for tastings, events, club pickups, and purchases without adding more work to your staff.

Higher average spend on every visit.

Beautifully branded wallet cards reward guests for everything they buy, from flights and glasses to bottles, merch, and club add-ons. Points and perks encourage guests to explore premium pours, limited releases, and higher margin bottles, which naturally increases spend every time they visit.

Reviews, referrals, and loyalty that compound.

Happy guests become your best marketing channel. Hey Mary prompts them to leave 5 star Google reviews after tastings, share referral links with friends who are planning trips, and unlock perks that encourage them to join the wine club or upgrade their membership. Loyalty grows stronger month after month.

The messaging and automations that keep guests coming back.

Hey Mary brings every channel together so your winery stays present in your guests pockets. Push, SMS, and email work alongside smart automations that send the right message at the right moment. Guests return more often and spend more without adding extra work to your team.

Push Notifications

Your guests forget unless you remind them, and smart, perfectly timed nudges bring them back for tastings, events, club pickups, and purchases without adding more work to your staff.

SMS

Beautifully branded wallet cards make loyalty feel premium. Guests earn points, unlock perks, and spend more because every purchase feels rewarding and effortless.

Email

Turn happy visitors into promoters.Hey Mary inspires 5 star reviews, drives word of mouth referrals, and builds club ready loyalty, all baked directly into the guest experience.

Smart automations that turn visitors into regulars.
From win-backs to perks to release announcements, Hey Mary handles every follow-up automatically so guests return more often and spend more when they do.

Your guests become your growth engine.

Hey Mary turns happy tasters into loyal advocates. Guests share your winery with friends, leave more reviews, and stay connected through branded messages they actually see. It all works together to grow your winery without adding more work to your team.

Collect 5-stars
without asking.

Guests get a gentle prompt at the perfect moment, turning their experience into Google reviews that elevate your online presence.

Turn tourism
into loyalty.

Convert tasting-room visitors into loyal regulars with warm reminders and meaningful rewards that feel personal and authentic..

Let your guests
do the marketing.

Each visit becomes a new referral, a new review, and a new guest walking through your doors.

"Our wine club renewals and tasting room sales increased almost immediately. Hey Mary gives us a direct line to our guests that actually drives revenue."

Getting started
is simple.

1.Book a demo with the team

See how Hey Mary works for your winery in just a few minutes.

2. Launch your branded cards

Your loyalty, tasting, and membership cards go live fast.

3. Start bringing guests back

Automations, reminders, and rewards begin working immediately.

Integrate Your
Favorite Tools

Frequently Asked Questions

What is Hey Mary, and how does it work?

Hey Mary is a hassle-free loyalty rewards system that lets your customers save your business’s loyalty card directly to their Apple or Google Wallet—no apps required. Customers earn and redeem rewards by simply scanning their card with the Hey Mary Scanner App at checkout.

Do my customers need to download an app?

Nope! Customers simply add your loyalty card to their Apple or Google Wallet and scan it when they shop. No extra apps, logins, or passwords—just tap, scan, and earn.

What do I need to use Hey Mary for my business?

All you need is the Hey Mary Scanner App—no extra hardware, no complicated setup. Just scan your customers' loyalty cards from their phones, and rewards are tracked automatically.

Can I customize my loyalty program?

Absolutely! You set the rewards, earning rules, and redemption offers to fit your business. Whether it’s points-based, cashback, or exclusive perks, you’re in control.

How do I get started with Hey Mary?

Getting started is easy! Sign up, customize your digital loyalty card, and start issuing it to customers. Then, simply download the Hey Mary Scanner App to scan and track rewards—no extra hardware needed.